Nestled in the heart of Hokkaido, Kutchan Town is celebrated for its rich soil and ideal climate that produce some of Japan’s best potatoes, particularly the beloved Danshaku Imo (Baron Potato). In honor of this agricultural treasure, the town hosts the lively Kutchan Jagamatsuri every summer — an event that has been a staple of local tradition for decades.
A Festival Rooted in Community and Agriculture
The origins of Jagamatsuri date back to the 1960s when local farmers and residents wanted to celebrate the success of their potato harvests and bring the community together. Over time, it grew into one of Kutchan’s most important cultural events, attracting not just locals but also visitors from across Japan and abroad.
The festival’s theme revolves around gratitude for the land’s bounty and showcases Kutchan’s warm hospitality, strong community spirit, and deep connection to nature.
Festival Highlights You Shouldn’t Miss:
- Colorful Parades: The festival opens with a grand parade featuring vibrant floats (dashi) adorned with elaborate designs, accompanied by lively marching bands and performers in traditional attire.
- Jaga Odori (Potato Dance): A highlight of the festivities, hundreds of locals dance in the streets performing the famous “Jaga Odori.” The dance is easy to learn, and visitors are encouraged to join — a fantastic way to immerse yourself in the celebration!
- Culinary Delights: Beyond traditional festival foods like yakisoba and takoyaki, you’ll find plenty of creative potato dishes — creamy potato gratins, crispy croquettes, loaded baked potatoes, and buttery mashed potato plates.
- Children’s Events: There are special activities for families, such as fun obstacle courses, potato-themed games, and stage shows that keep kids entertained throughout the day.
- Local Performances: Experience the rhythm of Hokkaido through live taiko drumming performances, folk music, and modern band shows at the main stage area.
- Spectacular Fireworks: On the final night, a breathtaking fireworks display lights up the summer sky, reflecting over the mountains and rice fields surrounding Kutchan — a magical moment that captures the spirit of Hokkaido’s summer.
Insider Tips for Visiting Kutchan Jagamatsuri:
- Come Early: Popular events like the parade and Jaga Odori fill up fast. Arrive early to secure a good spot and fully soak in the festive atmosphere.
- Dress Comfortably: Summer in Kutchan is pleasantly mild, but since you’ll be on your feet enjoying street performances and food stalls, comfortable shoes are a must.
- Participate: Don’t just watch — join the Jaga Odori dance! Locals are welcoming and love seeing visitors take part in the traditions.
- Explore Beyond the Festival: While you’re in town, visit local cafes, craft stores, and scenic spots to experience the laid-back charm of Kutchan in summer.
When and Where:
- Date: In 2025, the Kutchan Jagamatsuri is scheduled for August 2nd
- Location: Kutchan Town Center (main festival streets closed to traffic)
- Access: Easily reachable within 15 minutes by car or taxi from Upper Hirafu Village, Niseko.
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To truly enjoy everything the Kutchan Jagamatsuri and Niseko summer season have to offer, finding the right accommodation is key. Aspect Niseko stands out as the ideal choice for those seeking luxury niseko accommodation combined with the convenience of being close to Kutchan.
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Whether you’re attending Kutchan’s lively festival or exploring Niseko’s lush green summer trails, staying at Aspect Niseko ensures you experience the best of both worlds: vibrant local culture and peaceful luxury.
Make the Most of Your Niseko Summer Getaway
With the best luxury family resort in Niseko as your home base, you’re perfectly positioned to explore the region’s many summer activities — from golf and hiking to nature tours and of course, local festivals like Jagamatsuri.
This summer, discover why Aspect Niseko is the preferred choice for travelers looking for niseko accommodation luxury. Relax, indulge, and create unforgettable memories surrounded by the natural beauty of Hokkaido.
Ready to plan your summer adventure?
Book your luxury holiday apartment in Niseko with Aspect Niseko and be part of the festivities at Kutchan Jagamatsuri!
